Meetings are a necessary part of getting work done. Managers spend a lot of time compiling notes, actions and questions. Transcription is a tangible record of the meeting for its participants and a source of information for those who were unable to attend.

After every call, assess your performance by reviewing key conversation metrics such as talk-to-listen ratios or speech speed to improve over time. Listen to calls from your most successful peers to reproduce what works for them. Automated transcription improves productivity and allows greater focus on conversations thus improving engagement.

While it is important to create more regular touchpoints and speak with clarity and focus, we need to also understand the already shortened attention spans of buyers with increasing virtual meetings. Get smart and be prepared to learn from every conversation with the customers.